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VIMTO CHERRY PICKS PROM CULTURE IN TEEN MARKETING DRIVE
Vimto Soft Drinks has boosted its marketing support for Cherry Vimto with the launch of a nationwide Prom themed campaign... Download Full Release
VIMTO EXTENDS CHERRY RANGE WITH CORDIAL
Vimto has launched Cherry Vimto as a cordial to extend the range introduced in a fizzy format earlier this year... Download Full Release
VIMTO PORTFOLIO CHANGES TO DRIVE VALUE FOR RETAILERS
Vimto has updated its portfolio with the launch of new packaging formats to respond to retailer demand and latest market trends... Download Full Release
SUNKIST BRAND RE-DESIGN EXPLOITS FLAVOUR GAP
PANDA LAUNCHES NASA COMPETITION TO CELEBRATE PLANET 51 DVD RELEASE
Panda’s association with kids’ cinema blockbuster, Planet 51 continues from May with the launch of a nationwide on-pack promotion to celebrate the release of the film’s DVD... Download Full Release
VIMTO LAUNCHES MULTI-MEDIA AD CAMPAIGN FOR SUMMER
Vimto is about to burst into homes this summer with a fully integrated nationwide advertising campaign on TV, radio and online... Download Full Release
VIMTO LAUNCHES NEW CORDIAL DESIGN TO STRENGTHEN BRANDING
Vimto has redesigned its entire cordial range to strengthen its brand visibility... Download Full Release
CONSUMERS FAVOUR SUNKIST’S FLAVOURS
Vimto Soft drinks has re-launched the Sunkist brand in the UK, with a new logo and a complete packaging redesign...Download Full Release
VIMTO HAS NEVER BEEN SO BIG
Not only is it the fastest growing soft drink with a brand value of a whopping £42m, (+19.8% YOY), penetration is up +39%.... Download Full Release
VIMTO RECORDS BEST EVER MONTH DURING BRAND CAMPAIGN
VIMTO’S CAMPAIGN TO TARGET TEENS GOES DIGITAL
VIMTO ADDS RADIO TO THE MIX IN BRAND CAMPAIGN
Vimto has launched a new radio campaign based on the brand's "Seriously Mixed Up Fruit" strapline. The fun radio ads feature the same three fruit characters (Raspberry, Grape and Blackcurrant) used in the current "Waltzer" TV commercial but this time they are making prank phone calls in their continued efforts to get squashed together. They persuade the person who answers to help them reach their nirvana by jumping out of a plane, getting run over by a steamroller and being punched by a heavyweight boxer � all to turn themselves into Vimto.... Download Full Release
VIMTO MUSIC PROMOTION TUNES IN TO TEENS
Vimto has launched a nationwide consumer competition through the Impulse channel to win music downloads. The activity reinforces the leading brand's 'Seriously Mixed Up Fruit' campaign aimed at the buoyant teen market..... Download Full Release
VIMTO WINS INNOVATION AWARD FOR TEEN POUCH
Growing soft drinks brand, Vimto, has won the Food North West Award for Innovation for its new re-sealable pouch product, which was launched to market in May this year. Vimto beat five other shortlisted companies to win the Award at the prestigious FoodNW Awards 09, held at Manchesters Hilton Hotel on Thursday, 25th June. Vimto's 250ml re-sealable pouch was recognised for its relevance to the teenage market, and its reduced environmental impact.... Download Full Release
VIMTO LAUNCHES 5M MARKETING CAMPAIGN TO TAKE ON 'TEEN POWER'
Vimto is to be re-positioned to appeal to new audiences as Vimto Soft Drinks unveils its biggest ever marketing campaign for its growing flagship brand. Following in-depth research conducted by the leading soft drinks firm to identify current consumer segments and motivations for purchase, Vimto will shift focus by marketing to the buoyant teen market and their mums.... Download Full Release
VIMTO POUCH TAKES ON GROWTH OF 'TEEN POWER'
Vimto Soft Drinks has extended the product portfolio for its flagship brand with the launch of a new RTD pouch, to capitalise on the growing potential of the teen market. The 250ml re-sealable pouch with funky twist cap has no artificial colours or preservatives and is foil packed for maximum fruity-freshness. The 'squeeze and crush' concept of the pouch and its 'on the go' packaging gives it teen market appeal, making it a desirable product that will help retailers boost sales with this audience.... Download Full Release
VIMTO UNVEILS ON-TRADE CAMPAIGN TO RID CONSUMERS OF FLAVOUR FATIGUE
Vimto Soft Drinks has announced a major assault on the on-trade through flagship brand, Vimto, to capitalise on consumers' soft drink fatigue. Within Vimto's biggest ever marketing campaign, the leading soft drinks company has developed a new on-trade strategy for the brand, which features the launch of a new-look bottle. According to independent research commissioned by Vimto Soft Drinks, consumers are bored with orange and cola offerings stocked by the majority of outlets in the on-trade and catering channels but will ask for these options through habit... Download Full Release
VIMTO CHERRY PICKS PROM CULTURE IN TEEN MARKETING DRIVE
Vimto Soft Drinks has boosted its marketing support for Cherry Vimto with the launch of a nationwide Prom themed campaign... Download Full Release
VIMTO CHERRY PICKS PROM CULTURE IN TEEN MARKETING DRIVE
Vimto Soft Drinks has boosted its marketing support for Cherry Vimto with the launch of a nationwide Prom themed campaign... Download Full Release
VIMTO CHERRY PICKS PROM CULTURE IN TEEN MARKETING DRIVE