The Market

The soft drinks category

The total soft drinks market across all retail channels is worth £6.2bn, with the Impulse sector accounting for £1.8bn of sales.¹

^·          Vimto is growing 6 times faster than the market! (VSD operating categories +5.6% YOY – Dilutes, Carbs & RTD’s)

o    Vimto has reached a £48.1m, +30% YOY growth in sales¹

o    All regions are in double digit growth¹

o    Household penetration is up +28% YOY³

·         Sunkist is growing at 27% in the Impulse channel Vs a market in decline²

·         Panda Still drinks are outperforming the RTD market growing +7% YOY¹

Source: ¹Nielsen, Total Coverage MAT data to 15.05.10, ²Nielsen, Total Impulse MAT data to 15.05.10, ³Kantar Worldpanel 52 w/e 21.3.10.