ÿþ<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xmlns="http://www.w3.org/1999/xhtml" lang="en"> <!-- Mirrored from www.vimtotrade.co.uk/Your Shop/Merchandising Tips by HTTrack Website Copier/3.x [XR&CO'2010], Wed, 27 Oct 2010 13:48:04 GMT --> <head> <title>Vimto trade - Your Shop - Merchandising Tips</title> <meta name="description" content="Vimto Trade is the site to visit for great offers on Vimtos range, plus essential info to help you sell vimto, maximise your soft drinks sales and profits. 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To ensure you capitalise on this, offer a good range of cordials and 2-litre carbonates on the ambient fixture. </li> </ul> <h4>Make the most of your range</h4> <ul> <li>Stock the top brands and the best-selling lines such as Vimto, ensuring that the space allocated to soft drinks reflects the manufacturer s market share, growth and brand investment. </li> <li>Use new products, such as the Vimto pouch to add variety and interest to the range and encourage impulse purchase. </li> <li>Stock a mixture of brands across the carbonated, still, juice, sports/energy and water categories to meet differing consumers needs and purchasing occasions.</li> <li>Stock a range of products such as no added sugar alternatives to satisfy the needs of consumers looking for a healthier option.</li> <img src="../content/images/misc/pandapops.jpg" style="float:right; margin: 0 20px 20px 20px;" alt="Panda POS" /> <li>Stock products that meet the varying needs of your customers, from teens to  on-the-go adults and mums making  top up purchases.</li> </ul> <h4>Merchandise effectively</h4> <ul> <li>Allocate extra facings to best sellers like Vimto to enhance visibility and maintain availability. </li> <li>Maximise impulse purchase with display space or chillers on the way into the store. </li> <li>Encourage trial of different products reduced-price or price-marked packs. </li> <li>Merchandise similar categories together. Group products within the chiller for easier consumer signposting.</li> </ul> <img src="../content/images/misc/cocktails.jpg" style="float:right; margin: 0 20px 20px 20px;" alt="Vimto Cocktails" /> <h4>On-Trade Tips</h4> <ul> <li>Display premium soft drinks to raise awareness. Many customers are not aware of the alternatives and may be bored with standard oranges and colas. Stock a wide range of other soft drinks, for children, teens and drivers. </li> <li>Use point of sale, particularly at lunchtimes when customers are less likely to want alcohol.</li> <li>Use hot-spots and blackboards away from the bar to make customers aware of what is on offer.</li> <li>Customers are prepared to pay a premium for quality, so stock a range of packaged and post mix drinks. Vimto is available in both a 250ml glass bottle and in bag-in-box formats for dispense.</li> <li>Provoke interest and communicate the benefits of soft drinks with back-of-bar displays and table-top point of sale.</li> <li>Offer jugs of premium soft drinks or soft-drink cocktails. Vimto is an excellent mixer and can be used as a base for punch or in cocktails.</li> <li>Train your staff to sell soft drinks alongside food and offer refills during the meal. Most customers will not go back to the bar once their meal has been served, so offer a table service.</li> </ul> </div><!-- cms --> </div><!-- content --> </div><!-- wrapper --> <div id="footer"> <ul> <li><a href="mailto:info@vimtotrade.co.uk" title="Email Us" accesskey="0">Email Us</a></li> <li><a href="../Legal/Privacy%20Policy.html" title="Privacy Policy" accesskey="2">Privacy Policy</a></li> <li><a href="../Legal/Accessibility.html" title="Accessibility Statement" accesskey="4">Accessibility</a></li> <li><a href="../Legal/Site%20Search.html" title="Site Search" accesskey="5">Search</a></li> <li><a href="../Legal/Site%20Map.html" title="Site Map" accesskey="5">Site Map</a></li></ul> <p>Copyright Vimto Soft Drinks</p> </div><!-- end of footer --> </div> </body> <!-- Mirrored from www.vimtotrade.co.uk/Your Shop/Merchandising Tips by HTTrack Website Copier/3.x [XR&CO'2010], Wed, 27 Oct 2010 13:48:04 GMT --> </html>